Hartmann have a brilliant decision-driving dashboard called Clarity which simplifies complex data and helps NHS trusts make informed budget decisions. It should give them a competitive advantage when tendering for new contracts, but conversion rates suggested they were struggling to really sell the benefits.

How could they get the message across more impactfully?

The decision-makers they needed to reach are time poor and in such a competitive marketplace find themselves overwhelmed with messaging. Whether trying to reach them at their desks or at a vast trade show they need to be engaged quickly and the benefits communicated simply.

We needed to bring the Clarity proposition to life in a way that was hard to ignore.

Shine a light on our USP.

Clarity stops you making business decisions in the dark. It shines a light on areas you might otherwise miss.

So we created a light-bearing, data-fuelled personality for Clarity, bringing her to life and giving her data a voice like Alexa or Siri.

A modern, innovative concept designed to cut through a world of brochures and lengthy explanations was executed beautifully. Electrifying neon holograms and clever digitally printed direct mail packs communicated the benefits with impact and of course Clarity.