Thought Pieces - Create Health

Thoughts

Threads we can’t help but pull

Healthcare is transforming. From AI to gene-editing, ideas that were once science-fiction are now simply science. Here’s our thoughts on the news threads, patient stories, HCP opinions and advances in health that affect us all.

The case for Red Threads

Much time and money goes into creating your marketing strategies: the right mix of channels,...

Creative industries and neurodivergence: is there a link?

Here at Create Health, our creative team is 11 strong. And we’re all fairly different from one...

Microplastics are part of us, but can we do anything about it?

There’s a new seasoning on the menu, and it’s sprinkled over all your food. Microplastics....

Could an AI Penguin put your job on thin ice?

Have you seen the NHS Penguins? Though they look almost comical – the sort of thing created to...

Banning single use vapes isn’t enough

The UK government have recently voted to ban the sale of single use vapes, on environmental and...

All or nothing: When social media wellness goes too far

Is waking up at the crack of dawn really the key to a successful life? Is health found in Pilates,...

Time to byte back: why AI can never match up to the creative mind.

The streets are barren, the office skyscrapers are empty and dim, except for the occasional light...

A healthy world of opportunities and diverse backgrounds

Having spent a week in this agency, I’ve learnt a massive amount about the day-to-day life in...

BEYOU: We investigate whether they can FREEYOU from period pain

Not long ago we decided to invest in some oovi period pain relief devices for our office Comfort...

Blocking nerves or getting on ours? Create Health reviews oovi period pain relief device

After 10, blissful period-free years while taking the progesterone-only contraceptive pill (PoP), I...

The surprising uses of CGI in healthcare marketing

For a long time, CGI has been the expected medium for Mode of Action explainers in the pharma...

What the government’s new Women’s Health Strategy could learn from Feminism

Last month, the Department of Health and Social care released ‘The Women’s Health Strategy for...

Want to really know how your healthcare marketing will perform? Now you Kanjo

As healthcare marketing professionals with many years in the game, we think we have a good instinct...

Our takeaways from the PM Society Awards 2022

Early on Friday 11th March a team of us assembled at Bristol Temple Meads dressed in our finery....

Creativity really is the cure: The evidence behind our mantra

We’ve long been on our soap box extolling the virtues of harnessing creativity in marketing....

Healthcare marketing needs to get better. I believe Creativity is the cure™

I’d like to start this piece by saying: this is my opinion. Many of you reading this in agencies...

The healthcare brand – time for an uprising

The last 12 months have accelerated many trends that we had started to see slowly emerging over the...

The role of empathy in healthcare marketing

At Create Health, we believe passionately that creativity has a vital role to play in improving the...

An audience with Anne Thistleton: Get to know our Keynote Speaker

We’re getting seriously excited for our event on the 10th March, entitled ‘The Untapped Science...

Breast Cancer Awareness Month: attracting attention in the Covid era

We can hardly believe it’s October already! As you may or may not have noticed, this month is...

Creativity not commercialism is needed in healthcare marketing

In recent months there’s been a lot of talk about the evolution of the agency model. A shift from...

Healthy Young Minds 2020: The Winners

Today we are revealing the winners of Healthy Young Minds 2020, our national competition where we...

Healthy Young Minds 2020: Coronavirus edition

Following 2019’s success of our first ever Healthy Young Minds (HYM) initiative, we had planned...

Covid-19: Changing the Healthcare Sector for Good

Whilst other sectors that would generally be getting into gear right now – travel, hospitality,...

Lessons of lockdown: What Create Health will take forward

As I’m writing this, we’re 65 days into lockdown. As a specialist pharma marketing agency,...

Millie’s knock-out Superdrug win – Mindset Matters

We knew Millie Clare was destined for great things when we met with her last year to film Keep on...

Mental Health Awareness Week: Celebrating Jools Walker

Mental Health Awareness Week always rolls around so quickly. And that’s exactly the point –...

Copy in a crisis – the strange new context of Covid19

Finding the right words when things have gone wrong is not an easy endeavour. In the grand scheme...

Protecting those Healthy Young Minds during Covid-19

As a healthcare marketing agency, we’re on a mission to brighten up isolation and inspire every...

Matters of the heart: The science of love

Ahhh, Valentine’s day. Our second favourite day in February (a close second to pancake day)....

An audience with marketing maestro Rory Sutherland

We recently sat down to hear Rory Sutherland share his wisdom. If you’ve not heard of Rory,...

ReminiScent stories from TEDx Bristol 2019

What a success our TEDx debut this Sunday was. The Bristol Old Vic was packed to the rafters and...

The Importance of Mindset in Healthcare Marketing

Most health marketing lands about as well as a radio ad targeting deaf people. We know, being a...

ReminiScent – our scent experiment – TEDx Bristol 2019

As you might know, we’re proud sponsors of TEDx Bristol – as a medical communications...

The Science Behind Mindset – within Health

As a business, we revolve around the belief that mindset matters. Both to living healthy and...

Healthy Young Minds – the power of the young!

The answers to some of today’s problems could be nestled in the mind of any of us. It’s a...

Consumable content in healthcare: now in reach

As French prodigy Blaise Pascal once famously wrote: “I’m sorry that I wrote you such a long...

The power and process of transcreation

Before we get stuck in, you might be wondering exactly what we, from the perspective of a...