Our Leadership

Change Creators

We’re a diverse group of scientists, strategists and creative thinkers, but we all have one thing in common – our relentless curiosity. It’s our absolute fascination with all things health and wellbeing that makes the strategies and stories we weave, as innovative as the companies we partner with.


Founding Partners
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Ed Hudson
Managing Partner
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Phil Blackmore
Creative Partner
Senior Directors
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Jessica Thompson
Head of Client Leadership
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Joe Ruddock
Creative Director
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Ollie Davies
Finance & Operations
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Christina Beani
Creative Services Manager