To deliver the impact that BD wanted, our idea was to show that with the Rhapsody, researchers could literally ‘Find the Impossible’. To do this, we decided to take a well-known figure of mystery, that has never been proven and bring it to life.
Starting with Bigfoot, we worked with top movie SFX teams to produce a series of light-hearted and memorable images that wouldn’t only achieve high recall, but complete brand differentiation. This insightful narrative has given us a disruptive and lasting platform to communicate that with BD MultiOmics, you too could discover the unimaginable. All activity drove traffic to a dedicated BD MultiOmics landing page, where researchers were encourage to hand raise for more information.