It all starts with creative briefs; they are the foundation of successful marketing campaigns. However, not all briefs are created equal. In every industry, you’ll find good briefs, bad briefs, and downright ugly ones. It’s because so many of them fall short of having one, clear purpose, which results…

WHAT ARE THE CLIO HEALTH AWARDS? Advertising has of course, come a long way since 1959, when the Clio Awards first came to fruition. Although our perspectives are completely different now, the Clios still stands as one of the most recognised advertisings awards an agency, client and creative can…

Breaking the Cycle: it’s time for pharma marketing to overcome fear Marketing teams in pharma find themselves held to an extraordinarily high standard – one far higher standard than most other sectors. Whether they’re battling with how to work within the FDA or the ABPI code, juggling multiple stakeholders…

In the complex world of healthcare, patients with rare diseases and complex conditions often find themselves at the mercy of a system riddled with red tape. Tilly Rose, a UK-based patient advocate, author, and founder of That Patient Collective, has become a voice for those navigating these challenges. Her personal…

Much time and money goes into creating your marketing strategies: the right mix of channels, evergreen vs seasonal content, the right message to the right audience group, complementing online with offline. There are many factors to consider, especially as new and emerging channels and technologies are emerging at faster…

Three Lessons from the Festival of Creativity: My Cannes Lions Experience Attending the Cannes Lions Creative Academy as one of 30 people under 30 from around the globe was a dream come true. It truly is one of the most inspiring places an advertiser can attend, and I hope…

Here at Create Health, our creative team is 11 strong. And we’re all fairly different from one another, both in skillsets and in personality. Ironically, what best unites us is that we are all unique. Our department is home to a range of niche interests, from choir singing to…

There’s a new seasoning on the menu, and it’s sprinkled over all your food. Microplastics. Microplastics are tiny particles less than five millimetres long, and they are found everywhere. On 28 September 2023, researchers in Japan confirmed that microplastics are now present in clouds1. Testing the clouds at high…

Have you seen the NHS Penguins? Though they look almost comical – the sort of thing created to make children laugh while they have a vaccine – they’ve been designed for a very serious purpose. These AI robots have been designed to help overworked hospitals by taking over some of…

The UK government have recently voted to ban the sale of single use vapes, on environmental and health grounds. We’re glad to see action is being taken – you barely can walk out of the door in the UK without seeing multiple disposables vapes in hands and littered on…