CREATING A TIMELESS CAMPAIGN FOR THE CLIO HEALTH AWARDS 2025
WHAT ARE THE CLIO HEALTH AWARDS?
Advertising has of course, come a long way since 1959, when the Clio Awards first came to fruition. Although our perspectives are completely different now, the Clios still stands as one of the most recognised advertisings awards an agency, client and creative can achieve. We’ve seen it secure the legacies of many trailblazers from Oglivy and McCann, to Microsoft.
When it comes to winning the Clio Health awards – an extension from the historic Clios – we think winning means something slightly different.
In a global industry where people’s health hangs in the balance, health advertising is not just about selling a product well: but it’s about communicating life-saving information, changing traditional health behaviours, and improving global health for the future.
Health advertising has a reputation for staying stagnant and resisting to change with the times, away from traditions established decades ago. Whether this is a result of stringent regulations or sensitive subject matter, health advertisers like us at Create Health must find ways to overcome obstacles in the way of creativity.
So Clio Health is about more than just recognition, it’s a chance for creators to truly transform the health advertising industry, then take their rightful place in history.
OUR JOB
We were honoured that Clio Health chose us to create their brand, a completely new look and feel for the 2025 awards. We knew our ideas should fuse themes of health and creativity together, while putting the iconic statue centre-stage.
OUR IDEA: PRESERVING GREATNESS
It’s time to step into the Clio Cryochamber, where creativity is preserved and legends are born.
An empty Clio Cryochamber stands, waiting to immortalise greatness – your place in the creative hall of fame awaits. This is more than just an entry; it’s a picture of the future. Are you ready?
THE RESULTS
To empower healthcare brands and agencies to enter the Clio Health Awards 2025, we aren’t just offering a statue for their mantlepiece, we’re offering timelessness and legendary status, as they secure their place in creative history. A place to really cement their reputation and show that their work is powerful and innovative enough to last.
A Clio award stands in the centre of a frosty cryochamber, a representation of not only the legacy that comes with winning an award, but that creativity truly stands the test of time. It’s a testament to a brighter future of health advertising. Have you entered this year? We’d love to hear your thoughts on the campaign we created.