16 Jan 2025

Breaking the Cycle: it’s time for pharma marketing to overcome fear Marketing teams in pharma find themselves held to an extraordinarily high standard – one far higher standard than most other sectors. Whether they’re battling with how to work within the FDA or the ABPI code, juggling multiple stakeholders…

Read More

27 Nov 2024

In the complex world of healthcare, patients with rare diseases and complex conditions often find themselves at the mercy of a system riddled with red tape. Tilly Rose, a UK-based patient advocate, author, and founder of That Patient Collective, has become a voice for those navigating these challenges. Her personal…

Read More

08 Jul 2024

The case for Red Threads

Much time and money goes into creating your marketing strategies: the right mix of channels, evergreen vs seasonal content, the right message to the right audience group, complementing online with offline. There are many factors to consider, especially as new and emerging channels and technologies are emerging at faster…

Read More

27 Jun 2024

Three Lessons from the Festival of Creativity: My Cannes Lions Experience Attending the Cannes Lions Creative Academy as one of 30 people under 30 from around the globe was a dream come true. It truly is one of the most inspiring places an advertiser can attend, and I hope…

Read More

26 Jun 2024

Here at Create Health, our creative team is 11 strong. And we’re all fairly different from one another, both in skillsets and in personality. Ironically, what best unites us is that we are all unique. Our department is home to a range of niche interests, from choir singing to…

Read More

08 Jun 2024

There’s a new seasoning on the menu, and it’s sprinkled over all your food. Microplastics. Microplastics are tiny particles less than five millimetres long, and they are found everywhere. On 28 September 2023, researchers in Japan confirmed that microplastics are now present in clouds1. Testing the clouds at high…

Read More

01 May 2024

Have you seen the NHS Penguins? Though they look almost comical – the sort of thing created to make children laugh while they have a vaccine – they’ve been designed for a very serious purpose. These AI robots have been designed to help overworked hospitals by taking over some of…

Read More

05 Apr 2024

The UK government have recently voted to ban the sale of single use vapes, on environmental and health grounds. We’re glad to see action is being taken – you barely can walk out of the door in the UK without seeing multiple disposables vapes in hands and littered on…

Read More

14 Mar 2024

Is waking up at the crack of dawn really the key to a successful life? Is health found in Pilates, a carb-free diet and chlorophyll water? Should you clean your house, write a gratitude journal, complete a 10-step skincare routine, walk, eat sugar-free granola and take an ice bath…

Read More

20 Feb 2024

The streets are barren, the office skyscrapers are empty and dim, except for the occasional light flicker.    AI has finally taken over. Perhaps that’s dramatic. But it is a real fear. The outroar A.I. has caused over the last couple of years is undeniable. Partly because it’s changing…

Read More