There’s a stat in our latest Fabric of Pharma report that stops people mid-sentence: 70% of Gen Z healthcare professionals surveyed feel they can’t trust pharmaceutical companies. Not “are sceptical.” Not “need more information.” Can’t trust. For an industry built on evidence, outcomes and partnerships, this isn’t just uncomfortable,…
According to recent research by Cancer Research, the NHS is well below its targets for the time between diagnosis of cancer and first treatment. Only 68.8% of people in England received diagnosis and started treatment within the 2 months (or 62 days) standard. Even more worryingly, the target of…
Much progress is being made in the treatment of Parkinson’s Disease. From novel oral medications to new drug delivery systems, advances in surgical techniques, and promising clinical trials of stem cell therapies. The prospects and prognosis for the average Parkison’s patient could look dramatically different within the next 5-10…
On LinkedIn, every other post is about AI, as it has been for many months. Perhaps it’s an AI-generated video clip that will ‘blow your mind’. Perhaps it’s a post about how copywriters can (or cannot) safeguard their role from the threat of AI. Perhaps it’s hacks for using…
At Create Health, we pride ourselves on combining scientific depth with creative brilliance to deliver meaningful healthcare communications that resonate — whether we’re engaging specialist HCPs, informing patients, or driving adoption of life-changing innovations. While we partner with brands across a wide range of therapy areas, there are a…
The migraine market, on the surface, seems relatively well-served. It’s considered fast-moving, with a sizeable pipeline of treatments, including drugs with novel pharmaceutical mechanisms, and non-pharmacological treatments too. The EU migraine market was worth 3.8bn as of 2023, and it’s predicted to continue to grow. Pharmaceutical treatment is currently…
After the tragic death of Gene Hackman, we discuss dementia and a lack of end-of-life care. Globally, dementia is the seventh leading cause of death.1 In 2022, it was the leading cause of death in the UK.2 Patients dying with dementia are reported to suffer from a high burden…
Graves’ is a mind-body disease We tell new mothers to cherish those first precious months. To try to find joy in the small things, the sleepless nights. But what if after pregnancy, new mothers have to take on much more than a new baby, but new health issues, too?…
It all starts with creative briefs; they are the foundation of successful marketing campaigns. However, not all briefs are created equal. In every industry, you’ll find good briefs, bad briefs, and downright ugly ones. It’s because so many of them fall short of having one, clear purpose, which results…
WHAT ARE THE CLIO HEALTH AWARDS? Advertising has of course, come a long way since 1959, when the Clio Awards first came to fruition. Although our perspectives are completely different now, the Clios still stands as one of the most recognised advertisings awards an agency, client and creative can…