On LinkedIn, every other post is about AI, as it has been for many months. Perhaps it’s an AI-generated video clip that will ‘blow your mind’. Perhaps it’s a post about how copywriters can (or cannot) safeguard their role from the threat of AI. Perhaps it’s hacks for using…
At Create Health, we pride ourselves on combining scientific depth with creative brilliance to deliver meaningful healthcare communications that resonate — whether we’re engaging specialist HCPs, informing patients, or driving adoption of life-changing innovations. While we partner with brands across a wide range of therapy areas, there are a…
The migraine market, on the surface, seems relatively well-served. It’s considered fast-moving, with a sizeable pipeline of treatments, including drugs with novel pharmaceutical mechanisms, and non-pharmacological treatments too. The EU migraine market was worth 3.8bn as of 2023, and it’s predicted to continue to grow. Pharmaceutical treatment is currently…
After the tragic death of Gene Hackman, we discuss dementia and a lack of end-of-life care. Globally, dementia is the seventh leading cause of death.1 In 2022, it was the leading cause of death in the UK.2 Patients dying with dementia are reported to suffer from a high burden…
Graves’ is a mind-body disease We tell new mothers to cherish those first precious months. To try to find joy in the small things, the sleepless nights. But what if after pregnancy, new mothers have to take on much more than a new baby, but new health issues, too?…
It all starts with creative briefs; they are the foundation of successful marketing campaigns. However, not all briefs are created equal. In every industry, you’ll find good briefs, bad briefs, and downright ugly ones. It’s because so many of them fall short of having one, clear purpose, which results…
WHAT ARE THE CLIO HEALTH AWARDS? Advertising has of course, come a long way since 1959, when the Clio Awards first came to fruition. Although our perspectives are completely different now, the Clios still stands as one of the most recognised advertisings awards an agency, client and creative can…
Breaking the Cycle: it’s time for pharma marketing to overcome fear Marketing teams in pharma find themselves held to an extraordinarily high standard – one far higher standard than most other sectors. Whether they’re battling with how to work within the FDA or the ABPI code, juggling multiple stakeholders…
In the complex world of healthcare, patients with rare diseases and complex conditions often find themselves at the mercy of a system riddled with red tape. Tilly Rose, a UK-based patient advocate, author, and founder of That Patient Collective, has become a voice for those navigating these challenges. Her personal…
Much time and money goes into creating your marketing strategies: the right mix of channels, evergreen vs seasonal content, the right message to the right audience group, complementing online with offline. There are many factors to consider, especially as new and emerging channels and technologies are emerging at faster…