Geeky, proud and passionate
We’re a diverse group of healthcare experts, business strategists and creative thinkers, but we all have one thing in common – our relentless curiosity. It’s our genuine desire to learn and an absolute fascination with all things health that enables us to deliver work as innovative as the products we’re marketing.
When my daughter was diagnosed with Cystinosis, it opened my eyes to the sheer number of conditions that human beings can suffer from. However, it also made me more aware of the treatments, equipment, drugs and people available to help. I founded Create Health to raise awareness of those brands, services and people making a difference to families like mine.
Losing a close family member at an early age made me realise just how important health is. I’d planned a career in medicine, but after deciding that A-Level sciences weren’t for me, I pursued my love of communications and forged a career in marketing. I feel very fortunate to be able to combine my two passions to create work that truly matters.
The healthcare industry is bursting with extraordinary and ingenious ideas that have the power to transform the way we live and empower people to take control of their own health. Healthcare marketing, on the whole, is not. I’m proud to be part of an agency that’s changing that.
I’m a knowledge magpie and I’m fascinated with cultural change, so it’s no surprise I find healthcare endlessly exciting, especially right now. Healthcare businesses are driven by regulation and product developers; so the human truths which can actually drive change are often buried in technical and clinical data. I love helping clients tease insights out so that they can be used to create strategies and plans which make a difference.
As a marketer, there are so many industries one can choose to specialise in, but for me, healthcare is the most meaningful and rewarding. I may not be saving lives – but I can certainly raise the profile of those who have dedicated their lives to doing so.
Healthcare brands develop incredibly exciting and potentially life-changing products. But they so often undersell themselves. Working at Create gives me the opportunity to change this. I get to specialise here and get under the skin of the products and services we’re working on – something I never got when working across multiple sectors.
The joy of client services is connecting with clients and what they do. Our clients are passionate, intelligent and excited about their products and our creative process. The projects that we’re involved with reflect this, so the final product is always something that we can all be proud of.
Whether I’m creating the artwork for an email that could cut patient waiting times, or a brochure to launch a life-changing piece of technology, it’s pretty amazing to know that I have worked on a project that will help prevent or cure a medical issue.
I’ve always been curious about how things work, whether it was posters of dissected frogs on my bedroom wall (sorry mum), anatomy books or taxidermy. In fact, I initially wanted to be a pathologist. I didn’t quite make it to med-school, but at Create, my two passions – creative and biology – collide.
Mark is a serial entrepreneur. His first business was Mason Zimbler, a technology focused digital marketing agency, which was sold to Harte Hanks in 2007. Following that, Mark set up Mubaloo, an enterprise app development company. Employing 60 people, it was the most awarded agency in the UK. He sold the business in January 2016 to IPG Mediabrands and is now the non-exec of four businesses.
Mark is also Governor of the University of the West of England and is on the Prince’s Trust Development Committee. In 2015, he was awarded an honorary doctorate for his contribution to business and technology. In his spare time he flies hot air balloons.
Previously Head of Cashiers at an assurance company and owner of a residential care home for many years, I have been looking after Create’s finances since 2008. I’m also in charge of wages, which makes me one of our most popular team members. When I’m not hiding behind piles of paper on my desk, I’m spending time with my family and dogs.
Working at Create allows me to do what I enjoy, which is coding and working with the newest technologies, while being able to help others and actually make a difference to their lives. This is highly rewarding.