Front of mind

Healthcare is transforming. From AI to mRNA, ideas that were once science-fiction are now simply science. Here’s our take on the health stories, opinions and advances that matter to all of us.

Create Health joins forces with Vivactis Group

26 November 2021

Create Health joins forces with Vivactis Group

We're delighted to announce our new partnership Who is Vivactis? Vivactis is the world's largest independent agency

Novel thinking: inspirational springtime reads from Create Health

23 April 2021

Novel thinking: inspirational springtime reads from Create Health

We firmly believe that a book is one of the finest things in life. Some change your emotions, others change your

Healthcare marketing needs to get better. I believe Creativity is the cure™

30 March 2021

Healthcare marketing needs to get better. I believe Creativity is the cure™

I’d like to start this piece by saying: this is my opinion. Many of you reading this in agencies or healthcare clients

The healthcare brand – time for an uprising

22 March 2021

The healthcare brand – time for an uprising

The last 12 months have accelerated many trends that we had started to see slowly emerging over the last few years in

The role of empathy in healthcare marketing

15 March 2021

The role of empathy in healthcare marketing

At Create Health, we believe passionately that creativity has a vital role to play in improving the ability of healthcare

“It’s so much more than colouring in” – Talking creativity with illustrator Sophie Standing

12 March 2021

“It’s so much more than colouring in” – Talking creativity with illustrator Sophie Standing

You might notice our site is looking decidedly chic these days; we’ve got a brand-new look, one that reflects our mission

Create Health re-launches with belief that Creativity is the cure™ for healthcare communications

10 March 2021

Create Health re-launches with belief that Creativity is the cure™ for healthcare communications

Today is a special day. It’s a day that’s been 12 months in the making. A day that ­– at times during the

An audience with Anne Thistleton: Get to know our Keynote Speaker

8 March 2021

An audience with Anne Thistleton: Get to know our Keynote Speaker

We’re getting seriously excited for our event on the 10th March, entitled ‘The Untapped Science of Communicating with

Join Create Health for an eye-opening hour on Mind Science – Weds 10 March, 11am-GMT

25 February 2021

Join Create Health for an eye-opening hour on Mind Science – Weds 10 March, 11am-GMT

As a business we passionately believe that more conversations need to be had about opening up more space for creativity

Breast Cancer Awareness Month: attracting attention in the Covid era

7 October 2020

Breast Cancer Awareness Month: attracting attention in the Covid era

We can hardly believe it’s October already! As you may or may not have noticed, this month is Breast Cancer Awareness

Creativity not commercialism is needed in healthcare marketing

1 September 2020

Creativity not commercialism is needed in healthcare marketing

In recent months there’s been a lot of talk about the evolution of the agency model. A shift from being unashamedly

Healthy Young Minds 2020: The Winners

9 July 2020

Healthy Young Minds 2020: The Winners

Today we are revealing the winners of Healthy Young Minds 2020, our national competition where we asked primary school-age

Healthy Young Minds 2020: Coronavirus edition

8 July 2020

Healthy Young Minds 2020: Coronavirus edition

Following 2019’s success of our first ever Healthy Young Minds (HYM) initiative, we had planned to run this year’s HYM

Covid-19: Changing the Healthcare Sector for Good

7 June 2020

Covid-19: Changing the Healthcare Sector for Good

Whilst other sectors that would generally be getting into gear right now – travel, hospitality, home improvement – feel

Lessons of lockdown: What Create Health will take forward

27 May 2020

Lessons of lockdown: What Create Health will take forward

As I’m writing this, we’re 65 days into lockdown. As a specialist pharma marketing agency, business certainly hasn’t

Millie’s knock-out Superdrug win – Mindset Matters

22 May 2020

Millie’s knock-out Superdrug win – Mindset Matters

We knew Millie Clare was destined for great things when we met with her last year to film Keep on Punching, part of our

Mental Health Awareness Week: Celebrating Jools Walker

18 May 2020

Mental Health Awareness Week: Celebrating Jools Walker

Mental Health Awareness Week always rolls around so quickly. And that’s exactly the point – we’re often hurrying

Copy in a crisis – the strange new context of Covid19

27 April 2020

Copy in a crisis – the strange new context of Covid19

Finding the right words when things have gone wrong is not an easy endeavour. In the grand scheme of things, marketing

Protecting those Healthy Young Minds during Covid-19

9 April 2020

Protecting those Healthy Young Minds during Covid-19

As a healthcare marketing agency, we’re on a mission to brighten up isolation and inspire every child in the nation, with

Let’s #CreatePositivity in the time of Corona

18 March 2020

Let’s #CreatePositivity in the time of Corona

It can’t have escaped your notice that we’re in the midst of a global pandemic. In fact, you can’t turn your head

Are you making your mark this event season?

17 February 2020

Are you making your mark this event season?

With conference season fast approaching, you’re probably busy sorting the logistics of your booth, finalising the speakers

Matters of the heart: The science of love

14 February 2020

Matters of the heart: The science of love

Ahhh, Valentine’s day. Our second favourite day in February (a close second to pancake day). Valentine’s day has its

An audience with marketing maestro Rory Sutherland

3 February 2020

An audience with marketing maestro Rory Sutherland

We recently sat down to hear Rory Sutherland share his wisdom. If you’ve not heard of Rory, he’s widely held as an

A Decade of MedTech: Our Highlights of the 2010s

31 December 2019

A Decade of MedTech: Our Highlights of the 2010s

Wearables went mainstream The humble pedometer. Believe it or not, it has been around since 1780. But this decade saw a

ReminiScent stories from TEDx Bristol 2019

21 November 2019

ReminiScent stories from TEDx Bristol 2019

What a success our TEDx debut this Sunday was. The Bristol Old Vic was packed to the rafters and buzzing with energy,

The Importance of Mindset in Healthcare Marketing

19 November 2019

The Importance of Mindset in Healthcare Marketing

Most health marketing lands about as well as a radio ad targeting deaf people. We know, being a healthcare marketing

ReminiScent – our scent experiment – TEDx Bristol 2019

14 November 2019

ReminiScent – our scent experiment – TEDx Bristol 2019

As you might know, we’re proud sponsors of TEDx Bristol – as a medical communications agency we’re really invested

The Science Behind Mindset – within Health

31 October 2019

The Science Behind Mindset – within Health

As a business, we revolve around the belief that mindset matters. Both to living healthy and positive lives, and to

Stay cool in the heatwave: skin health in the sun

17 September 2019

Stay cool in the heatwave: skin health in the sun

Getting under the skin of climate change After a rocky start to the summer in the UK, it seems that the sunshine is

Healthy Young Minds – the power of the young!

6 September 2019

Healthy Young Minds – the power of the young!

The answers to some of today’s problems could be nestled in the mind of any of us. It’s a belief that led us –

Consumable content in healthcare: now in reach

1 August 2019

Consumable content in healthcare: now in reach

As French prodigy Blaise Pascal once famously wrote: “I’m sorry that I wrote you such a long letter; I didn’t have

The power and process of transcreation

3 July 2019

The power and process of transcreation

Before we get stuck in, you might be wondering exactly what we, from the perspective of a healthcare copywriting agency,

Shell-shocked youth: recognising PTSD in children

28 June 2019

Shell-shocked youth: recognising PTSD in children

‘Shell shock’ was first coined after World War I to describe wide ranging symptoms suffered by soldiers, from tinnitus

Have you made the gut-brain connection?

11 June 2019

Have you made the gut-brain connection?

The health community is increasingly discussing the importance of the gut, and not just for its role in digestive health.

World Immunisation Week: In Defence of Vaccines

25 April 2019

World Immunisation Week: In Defence of Vaccines

This week (24th - 30th April) is World Immunisation Week, which rallies for vaccination uptake and helps raise awareness

Why Stock Photography might not be your best friend

14 March 2019

Why Stock Photography might not be your best friend

In 2000, iStockphoto launched. A brand-new concept, it was a website that contained a range of royalty-free photography that

The rising tide of Diabetes: The pressure is on

20 February 2019

The rising tide of Diabetes: The pressure is on

The global diabetes epidemic shows no signs of slowing. According to Diabetes UK, almost 3.7m people in the UK alone have

Music on the mind  … and to our ears!

22 January 2019

Music on the mind … and to our ears!

Imagine – if you can – life without music. New Year without Auld Lang Syne, a wedding without that tear-jerking first

The Power of Emotional Narrative (over Rational)

25 October 2018

The Power of Emotional Narrative (over Rational)

We all love a good story – in fact as humans we’re hardwired to seek them out1. Ever since we could stand on our own two

Top 7 campaigns that need your attention – WMHD 2018

11 October 2018

Top 7 campaigns that need your attention – WMHD 2018

There are times when you can’t help but feel proud of the human race. Yesterday was one of those days. World Mental Health

Three elements to Making Internal Marketing work

20 June 2018

Three elements to Making Internal Marketing work

For many of our clients, internal marketing consumes a surprisingly high proportion of their efforts. There are three

Digital innovations in diabetes that are changing the world

13 June 2018

Digital innovations in diabetes that are changing the world

From diagnosis to managing blood sugar levels, managing symptoms to preventing new ones, diabetes can be a relentless

A better mental health starts at work

15 May 2018

A better mental health starts at work

We often think about how stress affects us in our personal lives, but tend to ignore the background pressure we feel at

The untold story of cardiovascular health – and your feet

25 April 2018

The untold story of cardiovascular health – and your feet

The feet can say a lot more about our health than perhaps we give them credit for. When it comes to cardiovascular health,

The dangers of relying on the facts “we just know”

28 March 2018

The dangers of relying on the facts “we just know”

At Create, being a medical communications agency, we do tend to ask quite a lot of questions, especially when we’re

The value of insight – by a healthcare marketing agency

12 March 2018

The value of insight – by a healthcare marketing agency

There is no value in dusty decks of “customer research” that just sit on the shelf. Insight should always be about

How do you define a brilliant communication idea?

23 February 2018

How do you define a brilliant communication idea?

As a specialist medical communications agency what our clients create never ceases to amaze us. They find new ways of

Rare diseases – engaging adolescents with their health

23 February 2018

Rare diseases – engaging adolescents with their health

We’ve all been adolescent, and we all know what a challenging time it is. Imagine if those feelings collide with the need

Why KOLs are needed in strategic healthcare marketing?

7 February 2018

Why KOLs are needed in strategic healthcare marketing?

You need them, you wish you could do without them, but unfortunately they come with the territory. Working with KOLs can be

Is better patient communication the cure we actually need?

11 January 2018

Is better patient communication the cure we actually need?

As skin conditions take up an increasing amount of GP time, we believe, from the perspective of a medical communications

Engagement Platform – a smart extension to Veeva CRM

30 November 2017

Engagement Platform – a smart extension to Veeva CRM

As a specialist medical branding agency, we know that Veeva is a popular choice for biotech and pharma-focussed companies

Who’s calling the shots in healthcare procurement?

23 November 2017

Who’s calling the shots in healthcare procurement?

If it’s true what they say and the bean counters are now in charge, are healthcare providers (HCPs) still worth targeting?

Despite past stories, it’s big pharma keeping us all alive!

17 October 2017

Despite past stories, it’s big pharma keeping us all alive!

A few nights ago, I caught the first episode of Louis Theroux’s hard-hitting new series, ‘Dark States’, on BBC 2. In

The benefits of building your website or web app as a PWA

21 September 2017

The benefits of building your website or web app as a PWA

The average big pharma company has created 65 apps to support their drug portfolios1. By 2017, PwC forecasts that such apps

Facebook Messenger and  Conversational UI in the mix?

17 August 2017

Facebook Messenger and Conversational UI in the mix?

How has the platform faired? Should medical communications agencies be considering adding chatbots to their marketing

The effects of social media – an experiment

2 August 2017

The effects of social media – an experiment

Many sources claim that social media impacts our mental health. Those that are adversely affected can experience a lower

We know a thing or two about compelling content

1 August 2017

We know a thing or two about compelling content

Blog posts are a great way of reaching out to your audiences. As a specialist digital content agency, we know this. It’s

Create Health talk through our product launch checklist

17 July 2017

Create Health talk through our product launch checklist

A new mobile health app. The latest ultrasound scanner. A new orthopaedic implant. We, like every other medical

How can Virtual Reality be used in healthcare?

4 July 2017

How can Virtual Reality be used in healthcare?

“Virtual reality was once the dream of science fiction. But, the Internet was also once a dream, and so were computers and

Digital Health World Congress 2017

7 June 2017

Digital Health World Congress 2017

Last week I went along to the Digital Health World Congress 2017. An interesting event because unlike, say, Wired Health,

Meet the game changing brands transforming healthcare

17 May 2017

Meet the game changing brands transforming healthcare

Here at Create Health, being a specialist creative agency for healthcare brands, we’re passionate about healthcare and how

How we helped WHO highlight issue of adolescent health

17 May 2017

How we helped WHO highlight issue of adolescent health

If you’ve been keeping an eye on the health news the last couple of days you will most likely have seen the results of the

Value Proposition in healthcare brands

16 May 2017

Value Proposition in healthcare brands

Working at a creative agency for healthcare brands I use the words ‘value proposition’ perhaps a dozen times a day.

The need for smart apps in healthcare

26 April 2017

The need for smart apps in healthcare

Did you know that out of 165,000 healthcare apps on the Apple store, only 5% see any significant number of downloads? In

Create Health ranked as top B2B healthcare marketing agency

12 April 2017

Create Health ranked as top B2B healthcare marketing agency

If I asked you to think of a recent advert, what would spring to mind? Perhaps Audi’s Daughter ad for equal pay,

WIRED Health 2017 – What we learned

14 March 2017

WIRED Health 2017 – What we learned

It was the fifth annual WIRED Health conference last week, bringing together technology, science and healthcare. As a

Eat Sleep ReZone Repeat | Create Health spotlights

9 March 2017

Eat Sleep ReZone Repeat | Create Health spotlights

The Anna Freud National Centre for Children & Families works to improve the lives of children and young adults

Create Health explores A.I. in Healthcare

2 March 2017

Create Health explores A.I. in Healthcare

At a time when Google AI can beat the world’s-leading player of Go, the popular Chinese board game, and IBM’s Watson

The future of healthcare looks more and more digital

2 March 2017

The future of healthcare looks more and more digital

I don’t know if you’ve noticed, but there seems to be more buzz, well, at least in the medical communications agency

The future of wearable technology in healthcare

22 February 2017

The future of wearable technology in healthcare

I’m sure you’ve heard the expression “they’re always attached to their phone” more than a few times over the

How seller-buyer relationships have changed in healthcare

14 February 2017

How seller-buyer relationships have changed in healthcare

As we recently discussed in our article Changes in healthcare procurement, the crux of the healthcare sales model used to be

Healthcare is going sci-fi – says World Economic Forum

13 February 2017

Healthcare is going sci-fi – says World Economic Forum

A recent article on the website of the World Economic Forum discussed the potential of  2017 being the year that

Predictions in transformative healthcare

9 February 2017

Predictions in transformative healthcare

Healthcare is changing faster than ever before with tech and material advancements making the once impossible, possible.

Create Health ranked as a Top UK B2B marcomms agency

23 January 2017

Create Health ranked as a Top UK B2B marcomms agency

We're very pleased to announce that we've been ranked as a top UK B2B marcomms agency by B2B Marketing. Every year B2B

Changes in healthcare procurement

23 October 2016

Changes in healthcare procurement

Financial pressures, the escalating cost of treatment, ageing populations, unhealthy consumer lifestyles

The latest trends in transformative healthcare

30 September 2016

The latest trends in transformative healthcare

The purpose of transformative healthcare is to change our lives for the better. In our five-part blog series exploring

The new products of transformative health

21 August 2016

The new products of transformative health

In our series on transformative health, we’re examining how modern healthcare is changing significantly. Today, we’ll

New philosophies and trends in transformative healthcare |

29 July 2016

New philosophies and trends in transformative healthcare |

The healthcare industry is in the midst of change, full of positive disruption and rapid innovation that is driven primarily

Acquisitions in the healthcare industry

23 March 2016

Acquisitions in the healthcare industry

2015 was another record year for acquisitions in the medtech world, topping $724bn (according to JP Morgan) with several

Positivity in public healthcare marketing campaigns

14 July 2015

Positivity in public healthcare marketing campaigns

The public are more likely to take notice of a healthcare marketing campaign full of positive tips and benefits than one