Thoughts

Threads we can’t help but pull

Healthcare is transforming. From AI to gene-editing, ideas that were once science-fiction are now simply science. Here’s our thoughts on the news threads, patient stories, HCP opinions and advances in health that affect us all.

A healthy world of opportunities and diverse backgrounds
Having spent a week in this agency, I’ve learnt a massive amount about the day-to-day life in...
BEYOU: We investigate whether they can FREEYOU from period pain
Not long ago we decided to invest in some oovi period pain relief devices for our office Comfort...
Blocking nerves or getting on ours? Create Health reviews oovi period pain relief device
After 10, blissful period-free years while taking the progesterone-only contraceptive pill (PoP), I...
The surprising uses of CGI in healthcare marketing
For a long time, CGI has been the expected medium for Mode of Action explainers in the pharma...
What the government’s new Women’s Health Strategy could learn from Feminism
Last month, the Department of Health and Social care released ‘The Women’s Health Strategy for...
Want to really know how your healthcare marketing will perform? Now you Kanjo
As healthcare marketing professionals with many years in the game, we think we have a good instinct...
Our takeaways from the PM Society Awards 2022
Early on Friday 11th March a team of us assembled at Bristol Temple Meads dressed in our finery....
Creativity really is the cure: The evidence behind our mantra
We’ve long been on our soap box extolling the virtues of harnessing creativity in marketing....
Healthcare marketing needs to get better. I believe Creativity is the cure™
I’d like to start this piece by saying: this is my opinion. Many of you reading this in agencies...
The healthcare brand – time for an uprising
The last 12 months have accelerated many trends that we had started to see slowly emerging over the...
The role of empathy in healthcare marketing
At Create Health, we believe passionately that creativity has a vital role to play in improving the...
An audience with Anne Thistleton: Get to know our Keynote Speaker
We’re getting seriously excited for our event on the 10th March, entitled ‘The Untapped Science...
Breast Cancer Awareness Month: attracting attention in the Covid era
We can hardly believe it’s October already! As you may or may not have noticed, this month is...
Creativity not commercialism is needed in healthcare marketing
In recent months there’s been a lot of talk about the evolution of the agency model. A shift from...
Healthy Young Minds 2020: The Winners
Today we are revealing the winners of Healthy Young Minds 2020, our national competition where we...
Healthy Young Minds 2020: Coronavirus edition
Following 2019’s success of our first ever Healthy Young Minds (HYM) initiative, we had planned...
Covid-19: Changing the Healthcare Sector for Good
Whilst other sectors that would generally be getting into gear right now – travel, hospitality,...
Lessons of lockdown: What Create Health will take forward
As I’m writing this, we’re 65 days into lockdown. As a specialist pharma marketing agency,...
Millie’s knock-out Superdrug win – Mindset Matters
We knew Millie Clare was destined for great things when we met with her last year to film Keep on...
Mental Health Awareness Week: Celebrating Jools Walker
Mental Health Awareness Week always rolls around so quickly. And that’s exactly the point –...
Copy in a crisis – the strange new context of Covid19
Finding the right words when things have gone wrong is not an easy endeavour. In the grand scheme...
Protecting those Healthy Young Minds during Covid-19
As a healthcare marketing agency, we’re on a mission to brighten up isolation and inspire every...
Matters of the heart: The science of love
Ahhh, Valentine’s day. Our second favourite day in February (a close second to pancake day)....
An audience with marketing maestro Rory Sutherland
We recently sat down to hear Rory Sutherland share his wisdom. If you’ve not heard of Rory,...
ReminiScent stories from TEDx Bristol 2019
What a success our TEDx debut this Sunday was. The Bristol Old Vic was packed to the rafters and...
The Importance of Mindset in Healthcare Marketing
Most health marketing lands about as well as a radio ad targeting deaf people. We know, being a...
ReminiScent – our scent experiment – TEDx Bristol 2019
  As you might know, we’re proud sponsors of TEDx Bristol – as a medical communications...
The Science Behind Mindset – within Health
As a business, we revolve around the belief that mindset matters. Both to living healthy and...
Healthy Young Minds – the power of the young!
The answers to some of today’s problems could be nestled in the mind of any of us. It’s a...
Consumable content in healthcare: now in reach
As French prodigy Blaise Pascal once famously wrote: “I’m sorry that I wrote you such a long...
The power and process of transcreation
Before we get stuck in, you might be wondering exactly what we, from the perspective of a...