12 Jul 2023

Having spent a week in this agency, I’ve learnt a massive amount about the day-to-day life in a workplace but more interestingly in a creative space. Going into this week I was expecting an average office, small separate rooms for each job role and communication through emails and devices….

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04 Jul 2023

Not long ago we decided to invest in some oovi period pain relief devices for our office Comfort Cupboard.  They received mixed reviews from the team, so we don’t quite feel finished on our quest to find the best period pain solution. Next up, it’s BEYOU ‘Monthly Patches’. First…

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29 Sep 2022

After 10, blissful period-free years while taking the progesterone-only contraceptive pill (PoP), I decided to stop taking hormonal contraception last year and have since come back down to earth with a bump. In short, there is much I hate about having periods again. But, unlike 10 years ago, there…

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22 Sep 2022

For a long time, CGI has been the expected medium for Mode of Action explainers in the pharma industry. And while CGI as a craft has become increasingly sophisticated, at times it can feel like the healthcare industry struggles to keep up. MOA videos can sometimes look dated, a…

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11 Aug 2022

Last month, the Department of Health and Social care released ‘The Women’s Health Strategy for England’. It aims to be a landmark strategy to advance healthcare for women, based on the answers of nearly 100,000 women who responded to a government survey. 127 pages long, it is a broad…

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31 May 2022

As healthcare marketing professionals with many years in the game, we think we have a good instinct for which creative ideas and assets will resonate. But the age-old question is: how can we be sure? And when we’re putting our clients’ budgets and our reputation on the line, being…

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30 Mar 2022

Early on Friday 11th March a team of us assembled at Bristol Temple Meads dressed in our finery. For the first time in years, we were off to a proper awards do! In actual real life, with real food and drinks! No more getting dressed up to sit in…

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23 Feb 2022

We’ve long been on our soap box extolling the virtues of harnessing creativity in marketing. Creativity drives our every idea, every campaign, every asset execution, and even how we run internally as a business. In fact, we think it’s what makes us a great agency. We’re not the only…

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30 Mar 2021

I’d like to start this piece by saying: this is my opinion. Many of you reading this in agencies or healthcare clients might disagree – and that’s cool. But it’s an opinion based on many years of specialising in healthcare marketing. Over the past seven years I’ve had the…

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22 Mar 2021

The last 12 months have accelerated many trends that we had started to see slowly emerging over the last few years in healthcare. Telehealth had been something we had long discussed with our clients, and it had been heralded as a key part of the future of healthcare –…

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