Ideas worth sharing

Authors that have reinforced and inspired our thinking

We’ve long held the belief that creativity can give you an unfair advantage, drive change and solve any problem. And it seems we’re not alone. Here are just some of the books that have backed up our views or given us a deeper level of understanding.

Our reading list

How Customers Think – Gerald Zaltman

Decoded – Phil Barden

Thinking Fast and Slow – Daniel Kahneman

The Undoing Project – Michael Lewis

Herd: How to change mass behavior by harnessing our true nature – Mark Earls

The Behaviour Business – Richard Chataway

Freakonomics – Steven D. Levitt & Stephen J. Dubner

The Ten Types of Human – Dexter Dias

How Brands Grow – Byron Sharp

The Contagious Commandments – Paul Kemp-Robertson & Chris Barth

Creative Blindness – Dave Trott

The Case for Creativity – James Hurman

Rebel Ideas – Matthew Syed

Our love of learning and natural curiosity means we’ve always got a book in hand. If you’d like to receive our must-read recommendations please sign up to our Novel Thinking Book Club.

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