Ideas worth sharing
Authors that have reinforced and inspired our thinking
We’ve long held the belief that creativity can give you an unfair advantage, drive change and solve any problem. And it seems we’re not alone. Here are just some of the books that have backed up our views or given us a deeper level of understanding.
Our reading list
How Customers Think – Gerald Zaltman
Decoded – Phil Barden
Thinking Fast and Slow – Daniel Kahneman
The Undoing Project – Michael Lewis
Herd: How to change mass behavior by harnessing our true nature – Mark Earls
The Behaviour Business – Richard Chataway
Freakonomics – Steven D. Levitt & Stephen J. Dubner
The Ten Types of Human – Dexter Dias
How Brands Grow – Byron Sharp
The Contagious Commandments – Paul Kemp-Robertson & Chris Barth
Creative Blindness – Dave Trott
The Case for Creativity – James Hurman
Rebel Ideas – Matthew Syed
Our love of learning and natural curiosity means we’ve always got a book in hand. If you’d like to receive our must-read recommendations please sign up to our Novel Thinking Book Club.