In 2015, a junior doctor and a filmmaker made a low-budget video that went viral. Using just one camera and a green screen, they had a message they wanted to deliver.

Junior Jedi, a Star Wars spoof created during the junior doctors’ strike, cut through because it did what most healthcare content doesn’t: it made people feel.

Ten years on, the tensions it spotlighted haven’t disappeared and neither has the lesson.

We sat down with the creators to unpack what drove it, what they’d change now, and why pharma and life sciences still struggle to create work with this kind of courage.

In this 12-minute conversation, we explore:

• Why edutainment works
• The difference between AI-assisted content and AI-generated noise
• Why creativity in healthcare isn’t indulgent, it’s the cure

Watch the full interview with Dr Kishan Rees and Jack Kendall below.