Brilliant begins with the basics
Strategy, briefs and feedback.
The foundational basics of the communication and marketing industry – and everyone knows the basics? Well, in our experience no.
In fact, marketers estimate that 26% of their marketing budget is wasted on poor briefs and misdirected work1. Furthermore, 3 in 4 UK agencies believe the briefs they receive from clients aren’t good enough1.
No wonder the work is suffering. Worse of all, in healthcare, that suffering could actually be passed on to a busy Healthcare Professional or patient.
We must collectively push for better. After all, better communication leads to better decisions which drives better outcomes.
So where to begin? Well, we’ve recorded three helpful videos to help you.
No jargon. No fluff. Just honest, practical advice from our experts that have been there, done that, for over a decade in Pharma and MedTech.
1.ipa.co.uk. (n.d.). IPA | New better briefing best practice guide to address industry shortcomings. [online] Available at: https://ipa.co.uk/news/betterbriefs-best-practice-guide.
It all starts with a good brief
A strong creative brief is fundamental for developing ideas that deliver stronger returns – however all too often it’s rushed through and overly complicated by clients that are time poor or untrained. In this discussion, our expert Creators dissect what makes a brief brilliant, explain why single-mindedness matters and provide practical tips on how to write and judge a good brief.
Watch our Strategy Director (Claire), Head of Client Leadership (Jess) and CEO (Phil) discuss how to sharpen your briefing skills to unlock more impactful creative work.
To get your hands on our Creative Briefing Template simply enter your email.
It’s packed with helpful prompts to enable you to craft clear, compelling and focused briefs.
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