Brilliant begins with the basics
Strategy, briefs and feedback.
Strategy, briefs and feedback. Foundational elements of the communication and marketing industry. So does everyone knows the basics? Well, in our experience, no.
In fact, marketers estimate that 26% of their marketing budget is wasted on poor briefs and misdirected work1. And a sobering 3 in 4 UK agencies believe the briefs they receive from clients aren’t good enough1.
No wonder the work is suffering. Worst of all, in healthcare, that suffering could actually be passed on to busy healthcare professionals or patients.
We must collectively push for better. After all, better communication leads to better decisions, which drives better outcomes.
So where to begin? We’ve recorded three helpful videos to steer you towards better.
No jargon. No fluff. Just honest, practical advice from our experts who have been there, done that, for over a decade in pharma and medtech.
1.ipa.co.uk. (n.d.). IPA | New better briefing best practice guide to address industry shortcomings. [online] Available at: https://ipa.co.uk/news/betterbriefs-best-practice-guide.
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Feedback
Unlock the art to giving feedback that improves creative work – watch our experts break it down with examples and practical tips.
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How do you find your Red Thread? And most importantly, why do you need one? Claire and Phil talk about the consistency, connection, and strong returns that you gain by honing in on your Red Thread.
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