Sector > Pharma

RESPIRATORY HEALTH MARKETING AGENCY

Breathing new life into your pulmonary innovation

Respiratory Healthcare Marketing

At Create Health, we’re respiratory communications specialists, with the sharp strategy, bold ideas, and faultless execution you need to connect with your audiences and drive stronger patient outcomes.

Advance your respiratory brand

The wide world of respiratory

Respiratory is hard to sum up. It covers so many conditions, both rare – like Cystic Fibrosis and Idiopathic Pulmonary Fibrosis – and incredibly prevalent, such as allergies, asthma and COPD. Many of which are caused by a variety of factors. And most of which have numerous different treatment options.

So when a new advancement comes along – like a novel biologic treatment for severe asthma, or a digital health breakthrough that could boost adherence, it can be really hard for you to break through the noise and make the impact your brand deserves. Or you might be a legacy brand who is losing market share and needs to communicate why your real-world evidence still measures up.

Your brand needs clear and strategic communication, sure. It also needs a partner who truly understands differentiation in respiratory, and can deliver the kind of tactics that capture attention above the competition. That’s us: Create Health.

We have over a decade of expertise in marketing for respiratory. We partner with leading respiratory brands for projects large and small, providing our wealth of scientific understanding alongside unique strategies, breakthrough creativity, and a meticulous approach to craft.

Cutting through a “noisy” sector

Respiratory marketing has its own unique challenges. From differentiating therapies in established markets, to fighting low patient education, inhaler technique and adherence, to reaching diverse patient populations, and explaining highly complex mechanisms of action (MoAs).

But all of your challenges have one thing in common: building trust is key. If HCPs trust your brand, and patients trust in their treatment, they’ll not only engage with your content but believe in it. And when they do that, education, adherence and prescription rates can all rise. Building that trust takes a respiratory communications expert with the in-house knowledge and innovation to deliver the kinds of content and ideas that will make your audiences nod in recognition, not ignore or delete.

Talk to us about your challenge

Our approach: educate, empower, engage

Patient journey focused

With so many challenges around adherence, education, and lifestyle factors, we make it a priority to truly understand the lived reality of respiratory patients, before we begin talking to them.

HCP education and partnership

We understand the mechanics of establishing relationships with the many different HCPs along the patient pathway: pulmonologists, GPs, pharmacists, and respiratory specialists. We combine empathy with innovative formats and evidence-based information to do this.

Device: from complex to clear

Not all IFUs are made equal. Some are dry, confusing, and unengaging. Our clients come to us for our expertise in easy-to-understand materials on inhaler technique, nebuliser use, oxygen therapy, to better support their patients in prescribed treatments.

Action-oriented campaigns

From disruptive congress booth strategies to respiratory patient awareness campaigns to drive earlier diagnosis, we use the right platform at the right time, with the right message to drive action.

Our respiratory marketing services

Disease awareness and prevention
From highlighting inequity in COPD care for women, to smoking cessation or vaccination campaigns, we are experts in making it matter to your audience.

Product launch & commercialisation
We help global respiratory leaders launch new inhaler devices, inform the market on novel biologics for severe asthma/COPD, and diagnostic tools for respiratory conditions.

HCP engagement & medical education
We have a wealth of experience with HCP education campaigns in the respiratory space, from updating HCPs on treatment guidelines and new drug classes, as well as advanced respiratory diagnostics.

Patient adherence & support
A key topic in respiratory, we understand the importance of driving respiratory treatment adherence through engaging and empowering patients in their own care. This can include digital tools, apps, and novel forms of educational resources beyond the often-ignored leaflet.

Respiratory brand strategy across portfolios
The global respiratory brands we work with often have a broad portfolio of devices and drugs. Naturally, we use our strategic and creative skills to clearly differentiate each solution, so HCPs know when and to whom is best to prescribe.

Talk to us about what your brand needs

Our respiratory experience

While we can’t name any names, we have over a decade of experience working with respiratory brands, including some of the biggest pharmaceutical and medical device companies in the world. Our disease expertise spans chronic and acute, diagnostic and treatment, and includes COPD marketing services, asthma, allergy, COVID-19 and flu.

Why choose Create Health as your respiratory marketing agency?

Ultimately, we’re both highly passionate and extensively experienced in the specialised world of respiratory communications. We know it well enough to know the expectations of the sector, and how to bend them so that we deliver you fresh thinking, surprising strategy, and laser sharp messaging every time.

In short, because we have tonnes of experience and a fresh approach to respiratory education, differentiation, and communication. Our track record for creating emotive marketing for respiratory health that hit home and connect is undeniable, which is why our respiratory clients stay with us for many years.

You want to drive better patient outcomes in respiratory. So do we, and we can bring you stronger returns, too. Reach out and we’ll have a no obligation discussion about where you are – and where you’d like to be.

Tell us about your respiratory marketing challenge

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Still not convinced?

Take a closer look at our services to see exactly how we help clients reach more patients, or explore our methodology to understand the vision that sets us apart from agencies you’ve worked with before.

Brand Identity

Campaign Execution

Healthcare Communications

Healthcare Marketing Consultancy

FAQs

How does Create Health approach differentiating products in the crowded asthma or COPD market?

We understand well the complexities of navigating an environment like inhaler therapy; HCPs and patients alike can easily feel confused and overwhelmed by the options in even one brand’s portfolio, never mind the market as a whole. Our strategy experts and creative powerhouses dive deep into your product to understand what does – or could – set it apart. From here, we craft unique strategies and narratives

Can you develop clear educational materials for patients on correct inhaler or nebuliser use?

Absolutely. In fact, it’s something we have done many times. Our strength lies in our copywriting ability to balance scientific clarity with ease of understanding, so that patients never feel overwhelmed or intimidated by their educational materials or IFU.

What strategies do you employ to improve patient adherence to inhaled therapies?

In our experience, improving adherence is never a quick fix, and involves making patients feel seen and understood, never judged or lectured to. When patients are spoken to in a way that shows empathy and understanding, they’re more able to build affinity and trust in your brand. Only from here, can we begin to communicate the benefits and importance of sticking to a treatment regime – of course with handy tips to help keep them on course.

What experience do you have in marketing biologics or other advanced therapies in respiratory medicine?

Because of client confidentiality we can’t be too specific, but we do have experience in this area and a deep knowledge of the science of biologic treatments.

How do you effectively market to Primary Care Physicians for conditions most often managed to respiratory specialists, for example severe asthma?

In the case of treatments being approved for prescribing at primary and secondary care, we first must understand the audience's knowledge and awareness gaps, as well as clinician assessment and prescribing habits. From here, we can properly craft educational messaging, formulating the 'right message, at the right time, to the right people.'

How do you measure success of respiratory patient support programmes?

Our product addresses a niche area of respiratory medicine. How do you tailor your approach?

Great question, we appreciate that working with more rare diseases or more uncommon mechanisms of action requires a more specialised approach. Our teams have the time to dive deeply into your area, uncovering the three strands of Science, Human, and Context, to really define the world you’re in and the needs your audience met.