Sector > Pharma

IMMUNOLOGY MARKETING AGENCY

Translating complexity into impactful communications

Dynamic fields require dynamic agencies

Immunology is an intricate field. You can trust us to help HCPs and patients alike to understand the value of your immunological therapy.

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Unlocking Impact: The Strategic Imperative for Immunology Brands

As you no doubt know, immunology has made rapid advancements in recent times. The transformative potential of immuno-oncology, novel auto immune treatments and biologics is huge.

This landscape is only made more complex by the truly diverse range of therapeutic applications of immunotherapy – such as rheumatology, gastroenterology, oncology, dermatology, allergy and more.

But this broad potential gives immunology brands a chance to make a colossal difference to the lives of all kinds of patients, and build a strong, well-known brand in the process. Those who lead with innovation, act strategically and communicate well have much to gain.

At Create Health, we are experts in marketing for immunology. We deliver immunology brands high scientific rigour and breakthrough creativity, plus a highly strategic approach. Which means every asset, every word, every congress activation, has your unique Red Thread running through it. If you’re ready to take your brand to new heights, we could be the agency for you.

Does your agency really ‘get’ you?

Partnering with an immunology marketing agency who truly understands immunology sounds obvious. But many brands choose agencies without specialist knowledge, and soon learn that they’re not getting the specialised strategies, communications, messaging, and creatives ideas that they need to thrive in the marketplace.

After all, immunology faces unique marketing challenges; communicating highly complex Mechanisms of Action (MoAs), differentiating between novel therapies, navigating stringent regulatory pathways, and finally reaching niche HCP audiences. To take advantage of each challenge to your full ability, you should choose an agency who can help you build scientific credibility, foster understanding in your audiences, accelerate adoption, and provide clear and supportive communications to patients with often life-altering conditions.

Let's talk immunology

Our approach: clarify, connect, convert

Science-first

We ground every strategy in sound understanding of the science and clinical data of your immunology breakthrough.

HCP & patient journey mapping

Strong returns come when your communications are in-tune with the decision-making processes and informational needs of specialist prescribers and of patients managing immunological conditions.

From complexity to clarity

What sets us apart is our ability to take intricate immunology science and ensure it is conveyed with beautiful clarity and as much simplicity as is appropriate for the individual audience.

Innovative, multi-channel engagement

We harness cutting-edge tactics to both reach and influence target audiences, wherever they are – from social platforms to congress booths.

Our immunology marketing services

Immunology brand development

Defining or redefining powerful brands for novel biologics and immuno-oncology agents in immunological diseases, and crafting your bespoke immunology communication strategy.

HCP engagement and education programs

We can help you develop genuinely valuable and innovative interactive tools, medical education content, peer-to-peer programs for immunologists, oncologists, rheumatologists and more.

Patient support and adherence

Empowering patients to feel more engaged with their treatment is vital. Come to us for empathetic yet crystal-clear resources for chronic immunological conditions like rheumatoid arthritis, IBD, lupus, or T1D.

Medical writing & content creation

Trust us to help you turn scientific data into interesting white papers, webinars, clinical trial summaries, MOA explainers, and more.

Pre-launch & launch strategy

From market access to KOL engagement and immunology product marketing, we will design an impactful and integrated launch for your latest immunological drugs or product.

Congress and internal events

From symposia to launch events, we find the best way to speak to customers in the moments that matter. Pre-event engagement, at-event activations and post-event communications.

Talk to us about what your brand needs

Our immunology experience

While we can’t name any names, we currently partner with global pharmaceutical leaders within immunology, across many indications such as HIV, psoriasis and psoriatic arthritis, IBD, Ulcerative Colitis, and Crohn’s Disease.

We have also worked with many clients in the diabetes space on their medical device technologies, multi-omics tools and diagnostic portfolios.

Why choose Create Health as your immunology marketing agency?

Ultimately, we’re both highly passionate and extensively experienced in the specialised world of immunology communications. We know it well enough to know the expectations of the sector, and how to bend them so that we deliver you fresh thinking, surprising strategy, and laser sharp messaging every time.

Tell us about your marketing challenges

Breathe fresh life into your immunological innovation today

If you need a safe pair of hands to help navigate the fast-moving immunology space and make sure your brand name is not only known by your audiences but respected, you should reach out. We can have a no obligation discussion about where you are – and where you’d like to be.

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Still not convinced?

Take a closer look at our thought pieces to see exactly how we help clients reach more patients, or explore our methodology to understand the vision that sets us apart from agencies you’ve worked with before.

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FAQs

How does Create Health stay updated with the rapid scientific advancements in immunology?

We keep our finger well and truly on the pulse because we’re genuinely passionate about scientific advancements – and they don’t get much more exciting than immunology. Whether it’s signing up to webinars, subscribing to newsletters, listening to podcasts or attending events, we know the news that’s important to you.

What experience do you have in marketing biologics or other advanced therapies?

Extensive – most recently we’ve been working with a global pharmaceutical leader on their biologic treatment that currently has four indications across immunology. We’ve helped them get the market informed on and excited about the latest two indication launches.

How do you simplify complex Mechanisms of Action (MoAs) for different audiences?

That’s where our beautifully diverse mix of skill sets come in – our scientific experts collaborate with our creative masterminds in CGI, messaging and design to find the sweet spot between clear and correct. Tailored to the audience knowledge base, of course.

Can you help us develop compliant immunology marketing materials in our highly regulated space?

Absolutely, yes. We are very well practiced in all things ABPI, FDA, EMA, Veeva, referencing and more. We can make sure it sounds human and engaging, while we’re at it.

How do you measure the impact of marketing initiatives for specialist immunology brands?

How we measure depends entirely on what your desired outcome for your communication is – and we find this can vary a lot from project to project. But rest assured we work closely with you to define what success would mean for your project, then help you reach it.

Our therapy is for a rare immunological condition. How do you approach marketing to niche HCP and patient groups?

We appreciate your concern – working within rare diseases takes a far more considered and specialised approach. But as a business we really prioritise strategy – taking proper time and research to understand you and define your Red Thread which will underpin every asset and message.