Feedback should be a gift – but so often it’s anything but. That’s a real missed opportunity, because when comments are structured, aligned to the strategy and objective, it can make the creative better and deliver stronger returns.
Watch our MD (Ed) sit down with Business Partnership Director (Charlie) and Strategy Director (Claire) to share good examples, highlight common pitfalls to avoid, and offer practical steps to ensure your feedback is actionable.
It’s a practical guide to help you review creative work, align internally, and communicate clear, actionable feedback to your agency.
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