Creative Briefing
It all starts with a good brief
A strong creative brief is fundamental for developing ideas that deliver stronger returns. However, all too often it’s rushed and overly complicated by clients that are time-poor or untrained. In this discussion, our expert Creators dissect what makes a brief brilliant, explain why single-mindedness matters, and provide practical tips for how to write and judge a good brief.
Watch our Strategy Director (Claire), Head of Client Leadership (Jess) and CEO (Phil) discuss how to sharpen your briefing skills to unlock more impactful creative work.
To get your hands on our Creative Briefing Template simply enter your email.
It’s packed with helpful prompts for crafting clear, compelling and focused briefs.
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