Smith & Nephew Journey II
Defining a defendable and clear value proposition to take a giant step forward
We believe that data and stats have their place, but if you truly want to change hearts and minds you need to move people; make them feel something.
How do we do this?
By employing the latest understanding of human cognition and decision-making, coupled with emotive, thought-provoking communications that are designed to spark action.
We’re fascinated by all parts of the body and mind. But here’s the areas we have a deep collective wealth of knowledge in.