The Red Thread
Brand building requires a Red Thread
A great brand is one that continues to resonate. But in a world of tight budgets and increasing competition it’s easy to forget about the building blocks of a great brand, and opt for short-term tactics. This is a dangerous strategy – it often results in fragmented messaging, wasted spend, and a confused audience.
Watch our Strategy Director (Claire) and CEO (Phil) discuss how consistency strengthens brand recognition, builds audience connections, and delivers stronger returns. Plus, they explain how a Red Thread is the key to all of the above.
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To understand how our 5-step Red Thread Methodology can revolutionise your approach, simply fill out the form and book your explorative UNRAVEL session.
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