Ensuring private audiologists were all ears

Challenge

At the premium end of hearing aids there isn’t stark differentiation in audio quality between the manufacturers – they’re all very good. This makes it hard to stand out, without entering into a pricing war. ReSound wanted to appeal to audiologists by offering added-value services like marketing to increase loyalty and market share.

Our solution?

We created a bespoke Digital Asset Manager for ReSound that was pre-loaded with a selection of marketing assets such as direct mail packs, posters and leaflets. These were all ReSound branded, but allowed for audiologist personalisation. This automated approach enabled them to be reactive to audiologists’ needs and deliver real value, without placing additional pressure on the ReSound marketing department.

Project scope

  • Digital Asset Manager
  • Editable marketing templates
  • Seasonal campaign creative
  • Hosting and support