Shining a light on a rich history of firsts to build brand value

 

Challenge

When Harold Ridley designed the first ever intraocular lens (IOL) in 1949, he chose Rayner to manufacture this ground-breaking invention. Since then, this company has built a reputation for ‘firsts’ creating some of the most respected products within cataract surgery. The problem? Rayner’s rich history and bold vision for the future were hidden from the people that matter – surgeons and internal staff.

Our solution?

A large museum installation at Rayner’s new Innovation Centre where visitors could witness the birth of the IOL and get a peek at the next generation of products. Brought to life through vinyl graphics, historical artefacts and an interactive iPad experience – it ensured people got the full picture of where Rayner has been and is going.

Project scope

  • Historical research
  • Design
  • Installation
  • App development