Crafting a brand identity fit for the queen



Queen Square is a world-class neurology facility based in one of London’s most famous medical locations. The problem? A lack of clarity between the centre’s branding and QS Enterprises, the enterprise that runs it, had lead to a confusing offering that didn’t reflect the facilities’ excellence for neurological imaging and care.

Our solution?

We devised a brand architecture that gave QS Enterprises room to expand, whilst ensuring each imaging facility was celebrated in its own right. Using Queen Square’s relationship with the National Hospital for Neurology & Neurosurgery (NHNN), we created an elegant and modern identity inspired by the centre’s address and the flowers from NHNN. Supported with a clear positioning, the brand was rolled out across the touch points.

Project scope

  • Brand identity & guidelines
  • Brochures
  • Stationery
  • Newsletter program
  • Website design & build