Retelling the story of creation for the next big thing in vascular intervention
In 2003, Biotronik began developing a restorative product for vascular intervention. Some 13 years later after rigorous testing they were ready to launch. The problem? They were the first to think about creating a dissolvable scaffold, but not the first to market.
To tell the epic story behind this product’s natural origins some 13.7 billion years ago – and explain why the use of magnesium scaffold instead of polymer is elementary for surgeons and far superior within the human body. In short, we created a launch campaign with a bang and positioned Magmaris as worth waiting for.
- Internal education campaign
- EURO PCR launch