Retelling the story of creation for the next big thing in vascular intervention

 

Challenge

In 2003, Biotronik began developing a restorative product for vascular intervention. Some 13 years later after rigorous testing they were ready to launch. The problem? They were the first to think about creating a dissolvable scaffold, but not the first to market.

Our solution?

To tell the epic story behind this product’s natural origins some 13.7 billion years ago – and explain why the use of magnesium scaffold instead of polymer is elementary for surgeons and far superior within the human body. In short, we created a launch campaign with a bang and positioned Magmaris as worth waiting for.

Project scope

  • Internal education campaign
  • Animations
  • EURO PCR launch