Unfolding the story as two great brands unite for the good of patients

 

Challenge

Eight years after their acquisition, Activa Healthcare needed to adopt the mother brand of L&R and become a fully fledged part of the family. The concern? Activa Healthcare had built up an amazing reputation with nurses across the land – relationships they didn’t want to lose.

Our solution?

To protect Activa Healthcare’s most valuable asset, their staff, by welcoming them into the fold of L&R. Using origami as a theme, we created a campaign to demonstrate that the companies actually shared more than they realised. With the thought of ‘same people, same values, new name’ ingrained within staff, we used them to spread the word about the rebrand – supported with memorable and clever origami collateral.

Project scope

  • Research & focus groups
  • Animation
  • Brochures & posters
  • Launch event
  • Press adverts