The brief

Eight years after their acquisition, Activa Healthcare needed to adopt the mother brand of L&R and become a fully-fledged part of the family. The problem? Activa Healthcare had built up an amazing reputation with nurses across the land – relationships they didn’t want to lose.

The insight

The perception from internal employees and nurses was Activa Healthcare and L&R seemed very different, however both businesses actually shared many of the same values.

Our strategy

To protect Activa Healthcare’s most valuable asset, their staff, by welcoming them into the fold of L&R. Using origami as a theme we created a campaign to demonstrate that the companies actually shared more than they realised. With the thought of ‘same people, same values, new name’ ingrained within staff, we used them to positively spread the word about the rebrand to key audiences – supported with memorable and clever origami collateral.

What we delivered

  • Research & focus groups with key stakeholders
  • Launch event
  • Press adverts
  • Animation
  • Brochures & posters
  • Office installation