{"id":7588,"date":"2020-05-27T16:01:11","date_gmt":"2020-05-27T15:01:11","guid":{"rendered":"https:\/\/createhealth.com\/lessons-of-lockdown-what-create-health-are-taking-forward\/"},"modified":"2020-05-27T16:01:11","modified_gmt":"2020-05-27T15:01:11","slug":"lessons-of-lockdown-what-create-health-are-taking-forward","status":"publish","type":"post","link":"https:\/\/createhealth.com\/us\/lessons-of-lockdown-what-create-health-are-taking-forward\/","title":{"rendered":"Lessons of lockdown: What Create Health will take forward"},"content":{"rendered":"<p>As I\u2019m writing this, we\u2019re 65 days into lockdown. As a specialist pharma marketing agency, business certainly hasn\u2019t stopped \u2013 we\u2019ve actually had some of the busiest weeks in a long time.<\/p>\n<p>But of course, we\u2019ve been working from very different environments, with a variety of positives and challenges. One thing we\u2019ve all had to do is adapt and learn things about how we work as individuals and a team.<\/p>\n<p>Here\u2019s our collective thinking about which new habits and practices we\u2019ll be keeping when the COVID-19 pandemic is a thing of the past.<\/p>\n<p><strong>Honouring different working styles<\/strong><\/p>\n<p>One thing that\u2019s really divided the Create Health crowd is the topic of productivity through remote working.<\/p>\n<p>Some are finding this a very productive time and realising that they prefer working at home. Thriving in the silence of their home office, cumbersome commutes cut down, squeezing in lunch-hour workouts that weren\u2019t possible before.<\/p>\n<p>Others are getting distracted by their families, feel lethargic working in their \u2018relaxation\u2019 environment or are missing the input of their teams around them.<\/p>\n<p>And all of those perspectives are valid and can be honoured in the \u2018new normal\u2019.<\/p>\n<p>Agency environments have always thrived on shared energy and teamwork, and I dare say they always will. But we\u2019re going to look at how to make work more flexible, so the whole of Create Health can work in the way that\u2019s best for their own individual strengths and circumstances.<\/p>\n<p><strong>Living the green life<\/strong><\/p>\n<p>A coping strategy that has been really helpful for our team \u2013 almost unanimously across the board \u2013 is exercising and getting out into nature.<\/p>\n<p>Of course, none of us were unaware that exercise, spending time in nature and eating healthy, home-cooked meals have massive benefits for your physical and mental wellbeing. But finding the time in between family commitments, social lives and commuting isn\u2019t always that easy.<\/p>\n<p>Now that many of us do have that time to get active outdoors and prepare more nutritious foods, we\u2019re all determined to keep making time when lockdown is lifted.<\/p>\n<p><strong>Remembering that the small things are the big things<\/strong><\/p>\n<p>While in lockdown, days can roll into one. So it\u2019s amazing how much of a difference the little things can make: whether it\u2019s a movie you\u2019ve been looking forward to, trying a new recipe or taking a new route on your daily walk.<\/p>\n<p>It\u2019s helped us all appreciate the \u2018small\u2019 things and stop taking them for granted. Or as one of our Acccount Managers put it: \u201cin normal life they would all feel like \u2018filler\u2019 activities \u2013 things I\u2019d do while waiting to do something else \u2013 but they\u2019re what keep me happy now!\u201d<\/p>\n<p>We hope to keep relishing a particularly pretty tree, family dinner at the table, and the thought that you\u2019ve nowhere you need to be or nothing you need to be doing.<\/p>\n<p><strong>A revised 2020 vision<\/strong><\/p>\n<p>As a <a href=\"https:\/\/createhealth.com\/service\/creative\/\">creative business<\/a>, I can\u2019t imagine going fully virtual ever \u2013 I personally love having an office to cycle to, a place filled with creative stimulus and a space bubbling with energy. However, lockdown has shown me we don\u2019t need to maintain the working practices of yester years that usually come with an office.<\/p>\n<p>Instead, when we return to the place we call home on Colston Street, I think we\u2019ll adopt a much more fluid approach to desks, core hours and location \u2013 so we get the best from all our talent.<\/p>\n<p>Another factor I\u2019d love to maintain is the relationships we\u2019ve strengthened and started with our clients. We\u2019ve found it much easier to get hold of our clients and have been granted a digital window into each other\u2019s living rooms.<\/p>\n<p>It\u2019s easy to forget sometimes that all good business is built by truly knowing the people you\u2019re working with. Lockdown has reminded us to keep loving our clients, support their needs and stay nimble \u2013 that\u2019s how we, as a specialist pharma marketing agency, will not only survive, but thrive post COVID-19.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As I\u2019m writing this, we\u2019re 65 days into lockdown. As a specialist pharma marketing agency, business certainly hasn\u2019t stopped \u2013 we\u2019ve actually had some of the busiest weeks in a long time. But of course, we\u2019ve been working from very different environments, with a variety of positives and challenges. One thing we\u2019ve all had to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[87],"tags":[],"class_list":["post-7588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lessons of lockdown: What Create Health will take forward - Create Health - Healthcare &amp; Medical Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/createhealth.com\/us\/lessons-of-lockdown-what-create-health-are-taking-forward\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lessons of lockdown: What Create Health will take forward - Create Health - Healthcare &amp; Medical Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"As I\u2019m writing this, we\u2019re 65 days into lockdown. 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