As healthcare marketing professionals with many years in the game, we think we have a good instinct for which creative ideas and assets will resonate.<\/p>\r\n\r\n\r\n\r\n
But the age-old question is: how can we be sure? And when we\u2019re putting our clients\u2019 budgets and our reputation on the line, being MORE sure is never a bad thing.<\/p>\r\n\r\n\r\n\r\n
The good news is, we\u2019ve found a way to finally answer that question once and for all; a reliable, unbiased method to measure how your intended audience will react to your campaigns. And it\u2019s called Kanjo.<\/p>\r\n\r\n\r\n\r\n
What is Kanjo?<\/strong><\/p>\r\n\r\n\r\n\r\n In essence, it\u2019s a web-based creative testing platform. Kanjo\u2019s mission is to improve the effectiveness of connections between brands and their customers, in an accessible way that brings you genuinely useful results within 24 hours.<\/p>\r\n\r\n\r\n\r\n