For a long time, CGI has been the expected medium for Mode of Action explainers in the pharma industry. And while CGI as a craft has become increasingly sophisticated, at times it can feel like the healthcare industry struggles to keep up. MOA videos can sometimes look dated, a bit flat, and ultimately unengaging.<\/p>\r\n\r\n\r\n\r\n
That simply won\u2019t do. Our mantra at Create Health is Creativity is the Cure\u2122 \u2013 and that\u2019s why we\u2019re so invested in bringing the next generation of beautifully creative CGI to our clients.<\/p>\r\n\r\n\r\n\r\n
For us, CGI isn\u2019t just about technical recreation \u2013 it\u2019s about art, too. Treading the fine line between scientific accuracy and genuine beauty, no matter the subject matter. Because it\u2019s equally important for content to be as engaging as it is correct. Without it, you have videos that no one watches or remembers or reacts to.<\/p>\r\n\r\n\r\n\r\n
Traditionally, medical advertising has suffered from an underappreciation of creativity and aesthetics. But in a media-rich world, it\u2019s important to tell stories in the way we\u2019re used to receiving them. That means delivering something that looks good and keeps you gripped with its storytelling power.<\/p>\r\n\r\n\r\n\r\n
Myth-busting and visualising the invisible<\/strong><\/p>\r\n\r\n\r\n\r\n Post-COVID, we\u2019ve seen a steep increase in the spread of medical misinformation. It\u2019s become even more important that we clearly communicate how drugs, disease, and biological processes work in a really accessible way. And while so much happens at a microscopic, cellular level, it can\u2019t be filmed or photographed. Even if we could, it often wouldn\u2019t be informative or understandable for general viewing.<\/p>\r\n\r\n\r\n\r\n Since a novel virus was able to bring the world to a complete stop, it\u2019s become even more important for people to be able to visualise the invisible. To help end confusion and help empower healthcare professionals, everyday people, and patients alike.<\/p>\r\n\r\n\r\n\r\n When you\u2019re a marketing a new drug, tool, or treatment, it\u2019s important that those administering the product understand how it works within the human body, so they in turn can explain it clearly to patients. In this sense, CGI stradles marketing with essential medical education.<\/p>\r\n\r\n\r\n\r\n Did you know that the human brain processes visuals 60,000x faster than text? Where time is stretched and media is saturated, pharma companies would do well to save valuable time using CGI than more traditional methods.<\/p>\r\n <\/p>\r\n\r\n\r\n\r\n