Much time and money goes into creating your marketing strategies: the right mix of channels, evergreen vs seasonal content, the right message to the right audience group, complementing online with offline.<\/p>\n
There are many factors to consider, especially as new and emerging channels and technologies are emerging at faster and faster rates.<\/p>\n
And when you\u2019ve finally signed off the content plan for your drug that spans the whole year \u2013 conference season, Webinars, Sales Aids, LinkedIn banners\u00a0\u2013 it\u2019s a lot to produce.<\/p>\n
You need different teams, different agencies, different suppliers; it takes many hands.<\/p>\n
But you do it. You meet deadlines, the content begins to emerge into the world.<\/p>\n
The trouble is, marketing teams can get so concerned with the very logistics of creating and posting, printing and launching, that they can lose sight of whether or not the content is cohesive, creative, and conceptually strong across the board.<\/p>\n
We often see brands promoting content that simply doesn\u2019t fit together very well.<\/p>\n
It\u2019s lacking a Red Thread.<\/strong><\/p>\n The Red Thread is the foundational belief, idea, or insight that underpins everything you do.<\/p>\n It connects all of your assets, weaving through them like a thread through a garment. It aligns all of your different goals and messaging, and empowers smarter communications that exist in one ecosystem.<\/p>\n Your audiences will be able to recognise that same element in everything you create, and they don\u2019t even need to be able to pinpoint what that Red Thread is to sense that it\u2019s there, uniting everything.<\/p>\n Persil\u2019s \u2018dirt is good\u2019 is a great example. It\u2019s a fundamental belief that the brand holds in mind regardless of what advert, what communication, or what product they\u2019re creating. It builds brand consistency, which in turn helps to garner recall and trust in their audiences.<\/p>\n It\u2019s also a really great example of a Red Thread because of its versatility. It resonates with parents, pet owners, outdoor adventurers, foodies who spill ragu on their shirts. On top of this, it reframes dirty clothes and doing laundry as the sign of a life well lived. It\u2019s not trend-led so it has staying power.<\/p>\n For Persil, nothing is launched unless they can look at it and see \u2018Dirt is Good\u2019 running through it, some way or somehow.<\/p>\n Where\u2019s yours?<\/strong><\/p>\n Quite honestly, without a Red Thread you\u2019re wasting valuable marketing budget and potentially producing content that will fall flat.<\/p>\n We feel so passionately about this at Create Health that our own brand is built around the idea of helping brands find, develop, and execute their Red Thread.<\/p>\n If you don\u2019t have a Red Thread for your brand \u2013 talk to us. There\u2019s no time to waste.<\/p>\n","protected":false},"excerpt":{"rendered":" Much time and money goes into creating your marketing strategies: the right mix of channels, evergreen vs seasonal content, the right message to the right audience group, complementing online with offline. There are many factors to consider, especially as new and emerging channels and technologies are emerging at faster and faster rates. And when you\u2019ve […]<\/p>\n","protected":false},"author":5,"featured_media":7385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[63],"tags":[64,65,66,67,68,69,70,71,72],"class_list":["post-7563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-create-news-us","tag-business-strategy-us","tag-healthcare-marketing-us","tag-marketing-alignment-us","tag-marketing-plan-us","tag-marketing-strategy-us","tag-medtech-marketing-us","tag-pharma-marketing-us","tag-red-thread-us","tag-strategy-us"],"acf":[],"yoast_head":"\n