{"version":"1.0","provider_name":"Create Health - Healthcare &amp; Medical Marketing Agency","provider_url":"https:\/\/createhealth.com\/us\/","title":"Creative briefs in healthcare. What\u2019s the point?\u00a0 - Create Health - Healthcare &amp; Medical Marketing Agency","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"NnzC19AVMs\"><a href=\"https:\/\/createhealth.com\/us\/creative-briefs-in-healthcare-whats-the-point\/\">Creative briefs in healthcare. What\u2019s the point?\u00a0<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/createhealth.com\/us\/creative-briefs-in-healthcare-whats-the-point\/embed\/#?secret=NnzC19AVMs\" width=\"600\" height=\"338\" title=\"&#8220;Creative briefs in healthcare. What\u2019s the point?\u00a0&#8221; &#8212; Create Health - Healthcare &amp; Medical Marketing Agency\" data-secret=\"NnzC19AVMs\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/createhealth.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/createhealth.com\/wp-content\/uploads\/2025\/03\/Create-Salys-1024x520.png","thumbnail_width":1024,"thumbnail_height":520,"description":"It all starts with creative briefs; they are the foundation of successful marketing campaigns. However, not all briefs are created equal. In every industry, you\u2019ll find good briefs, bad briefs, and downright ugly ones. It\u2019s because so many of them fall short of having one, clear purpose, which results in creative campaigns that don\u2019t quite [&hellip;]"}