Brilliant begins with the basics

The foundational basics of the communication and marketing industry – and everyone knows the basics? Well, in our experience no.

In fact, marketers estimate that 26% of their marketing budget is wasted on poor briefs and misdirected work¹. Furthermore, 3 in 4 UK agencies believe the briefs they receive from clients aren’t good enough¹.

No wonder the work is suffering. Worse of all, in healthcare, that suffering could actually be passed on to a busy Healthcare Professional or patient.

We must collectively push for better. After all, better communication leads to better decisions which drives better outcomes.

So where to begin? Well, we’ve recorded three helpful videos to help you.

No jargon. No fluff. Just honest, practical advice from our experts that have been there, done that, for over a decade in Pharma and MedTech.

1.ipa.co.uk. (n.d.). IPA | New better briefing best practice guide to address industry shortcomings. [online] Available at: https://ipa.co.uk/news/betterbriefs-best-practice-guide.