Truth: The beating heart of any great idea.
The role of a creative idea is to bring to life the promise of what a product or brand will solve for an audience – and insights lead us to what that promise should be. Insights drive our strategies, our final creative solutions and the way in which we measure results. Far from an add-on service, insight generation is the skeleton around which everything else is supported.
The most important part of the brand development process is to define your value proposition – the sum total of what you offer to customers. The aim is to help find the magic spot, where you can solve your audience’s problems in a way that no one else claims to.
To do this, we can gather insights from multiple areas, depending on the brief at hand. Whether it’s audience research, data analysis, context research, persona segmentation or workshop facilitation, we’ll delve as deep as is needed to get to the heart of what truly matters.