We’re lucky enough to be working with clients whose ideas could genuinely save lives. True innovators, who are finding new ways of solving health problems and transforming the way things work.

So you’d think our job would be simple, but humans are complicated beings. We’re stuck in our ways – we don’t like change – and when we’re making decisions on behalf of an organisation or a group, we’re even more concerned with what everyone else thinks.

That’s why strategy and planning isn’t an optional ‘add on’ for us. Instead, it sits at the heart of everything we do. It drives our collaborative approach and helps us to look beyond the obvious to find real insights that drive motivating creative ideas, which in turn deliver results.