IN-DEPTH INSIGHT

Your product or service might improve health outcomes or save costs, but unless you truly understand the mindset of your audience – their needs, emotional triggers, beliefs and blockers – you won’t be able to reach or influence the right people.

Our insight service gathers information from multiple areas, depending on the brief at hand. Whether it’s audience research, persona segmentation, context research, campaign analysis or workshop facilitation – we’ll delve as deep as is needed to get to the heart of what truly matters.

Audience research strategy

Audience personas

Need-state/journey mapping

Segmentation approach

Campaign analysis & evaluation