Brand Identity
Shaping, defining and refining brands that bring stronger returns
At Create Health, we focus on building brands that establish trust with the audiences that matter most, helping you achieve stronger returns and create positive and lasting impact.
Depending on where you are, we can guide you through brand auditing, through brand positioning and strategy, to crafting strong brand identities.
01
Helping You Stand Out with Brand Auditing and Analysis
Your brand exists in a dynamic market landscape. Our team stays ahead of the game by monitoring market trends and analysing the competitive landscape, helping us thoroughly audit and generate actionable insights for our clients.
With this holistic overview, we work with clients to maximise brand visibility and saliency and ensure long-term sustainability by making agile decisions in response to shifts in perception, competitor behaviour, or market conditions.
02
How We Tailor Your Brand Strategy
Our five-stage Red Thread methodology begins with a deep dive into your unique challenges and opportunities. As we uncover insights, we work collaboratively with you to pinpoint the strongest platform for your brand while ensuring alignment with your audience’s needs and aspirations.
Using our proven strategic planning and creative storytelling skills we craft a cohesive brand strategy that not only charts the course for your brand’s growth but also ensures it echoes the values and needs of patients, professionals, and partners alike.
03
The Power of Brand Positioning
Effective positioning is key to entering and thriving in the competitive healthcare landscape. We work collaboratively with you to understand and define where your brand fits in the market and to identify the differentiators that will help you stand out among the noise. All so that you can attract the right audience – and market share.
04
Effective Brand Storytelling
Your brand narrative matters. Without it, standing out and bringing your audience on your journey can be much harder. That’s why we’re specialists at creating compelling brand narratives that emotionally engage patients and stakeholders and shine a spotlight on the difference you make.
05
Create Your Brand Identity
First impressions matter. And your brand identity is the key to creating a lasting one.
We specialise in crafting impactful and unforgettable brand identities, combining art and science to create effective brand memory structures. From your logo and colour palette to the perfect imagery and a distinctive tone of voice, we meticulously design each component to establish a brand identity that is unique and relevant to the healthcare sector.
