Let’s face it, most DM packs are boring. And sample packs are easy to ignore. GPs can be inundated with both.
So our creative strategy was focused on being as physically engaging as possible.
Our ‘feel the difference’ hydrating DM pack was like nothing our client had ever seen. It allowed GPs to feel the ProHydrate difference – quite literally.
The pack housed a water-reactive demo card with a hidden message. For GPs to read it, they had to open up a sample of ProHydrate and smear it over the card. The water content of the gel would then allow the message to be revealed.
Of course, the element of curiosity and playfulness was a powerful draw to getting GPs to take notice and engage with our pack. And as they did so, they could feel the product for themselves and appreciate its realistic consistency.
We created accompanying letters and leaflets, featuring stigma-smashing, and hope-boosting copy, housed in a bold design that wasn’t trying to whisper a word.
To make life easier for our clients, we handled production and delivery of the packs, too.